National Fair Trade Weeks 2008: Choose Fair Trade - Everyone Wins!

April 30th. Transfair Canada press release about Fair Trade weeks.

Attention News/Business Editors:

OTTAWA, April 30 /CNW Telbec/ - "Choose Fair Trade - Everyone wins!"

National Fair Trade Weeks are taking place from May 1st to 15th 2008. This
campaign brings together organizations, companies and individuals who promote
Fair Trade and Fair Trade Certified products.
Fair Trade is a pragmatic and powerful tool for alleviating poverty in
developing countries. Fair Trade has come a long way in Canada. What started
as a small initiative by concerned citizens (focused primarily on coffee), has
evolved into a dynamic movement and market alternative. Consumers in Canada
can now find Fair Trade Certified teas, coffees, sugar, cocoa, fresh fruits,
rice, quinoa, spices, wine, shea butter, cotton, cut flowers and sports balls.
Fair Trade Certified products are easy to find in retail shops across the
country.
Fair Trade Certified products sales have increased remarkably over the
years. At the end of 2007, Fair Trade Certified retail sales in Canada were
over 120 million dollars. The Fair Trade Certification system now benefits
more than 1.4 million producers in 59 developing countries. Demand for Fair
Trade Certified products continues to grow in Canada, and there are new
products being introduced regularly.
During National Fair Trade Weeks, a wide range of local grassroots events
will take place in order to increase awareness of Fair Trade Certified
products and the benefits Fair Trade brings to communities in developing
countries. Events like Fair Trade Fairs, Movie Nights, Fair Trade Soccer
Tournaments and conferences will open the eyes, minds and taste buds of
Canadians to all the good things that Fair Trade brings, both to producers in
developing countries and to consumers in the Canada.

Please visit www.transfair.ca to find where to buy Fair Trade Certified
products, and to see a list of all the events taking place during National
Fair Trade Weeks.

For further information: Cynthia Wagner, Communications, TransFair
Canada, (613) 563-3351 x 21