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NPR features Fair Trade

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It's not often that Fair Trade takes the spotlight in mainstream news and media. On April 20, NPR broadcasted a short report about Fair Trade on their popular program "Morning Edition." After recent announcements from chocolate kings Mars and Cadbury that they will buy cocoa sourced with "certain environmental and labor standards" in practice, NPR examines the movement and its potential drive into more mass-marketed arenas.

From NPR.org:

Morning Edition, 20 April 2009

"Companies which observe "fair trade" practices buy raw materials from suppliers that meet certain environmental and labor standards. Alan Beattie is the world trade editor at the Financial Times. He tells Renee Montagne that some companies that package coffee and some that make chocolate, buy beans only from growers who use environmentally friendly practices and pay their workers fair wages.

"Two of the world’s biggest makers of chocolate candy, Mars and Cadbury, have in recent weeks announced that they well buy cocoa from suppliers who meet certain environmental and labor standards. This is a victory for what’s known as the fair trade movement. And to find out how much impact fair trade is having generally, we rang up Alan Beattie. He is world trade editor of the Financial Times and he has a new book out called “False..."

To hear more, grab your headphones and visit NPR's website!

Learn more about Cadbury's decision to go Fair Trade.

 

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