Report on SCAA 2008
April showers bring…the May Specialty Coffee Association of America conference (SCAA). As usual, the early days of May brought us all the hoopla and excitement of the SCAA. This year the internationally renowned gathering was held in Minneapolis, MN. Coffee connoisseurs, industry insiders, aspiring café owners, roasters, producer country representatives, fair trade and not-so-fair trade importers, as well as sales reps of every possible coffee/café knickknack in existence, descended upon the Midwestern city in the thousands to meet, discuss, learn, shop and, of course, “network”. Read on...





