Skip to Content
Coop Coffees Culture: Present and Future
Location: Gateway Lecture Hall - 9/19/26, 9:00 AM - 9/19/26, 10:00 AM (America/New_York) (1 hour)
Coop Coffees Culture: Present and Future
Author; Cooperative Consultant at Columinate
Author; Cooperative Consultant at Columinate

As the founder of The Cooperative Way, a consulting firm dedicated to assisting all types of cooperative businesses succeed, Adam Schwartz is a passionate advocate for cooperatives. The Cooperative Way is a strategic partner with CDS Consulting Co-op, a shared services cooperative of 35 cooperative consultants.

Adam provides strategic guidance (for employees, boards, and members) for organizations seeking to utilize cooperative principles and values as a primary force in serving their members and the community.  He works with co-ops in all sectors from startups to very mature co-ops. In March of 2017 he spent 3 weeks in Madagascar working to help start a new vanilla farmer’s co-op.

He is an adjunct professor at the University of Mary Washington – College of Business in Fredericksburg, Virginia teaching about the cooperative business model. He teaches at the National Rural Electric Cooperative Association’s executive training program about how to create a cooperative culture in your organization. He has guest lectured at numerous universities including Princeton, Ball State and University of California- Davis.

Prior to founding The Cooperative Way, Adam served as vice president for public affairs and member services from 2005-2011 for the National Cooperative Business Association.  From 2001-2005 Adam was Vice President of External Affairs for the National Rural Telecommunications Cooperative.  From 1992-2001, Adam was a senior legislative representative for the National Rural Electric Cooperative Association (NRECA).

He is a frequent speaker and author on cooperative business. He writes a monthly column #Gocoop-The Future of Co-ops in NRECA’s RE Magazine. Adam has appeared on MSNBC and CNN to promote cooperatives as the better business model for economic and social change.


In this interactive session we do a deeper dive into what culture means in a cooperative business and how we can identify it and modify it as needed.